Month: March 2015


Spring is around the corner, snow is melting, sun is shining, and we are all starting to have a little more bounce in our steps. It is the time for spring-clean ups, and time to get organized all over again! It is time to de-clutter, start a new list of what we want to accomplish, review what we have done, right or wrong and what can we do to move forward to better ourselves, our lives, and our existence. I am famous as anyone who knows me can attest to the fact that I am obsessed with agenda’s! (Purses and wallets too, but that’s a whole other blog!!) I love feeling that I am organized, that I am able to start a new list, make a plan for the weeks ahead and make myself accountable that I have done them. If I look behind and see what I have not accomplished, I go through the steps of asking myself why not? What do I need to do to make sure that all my designated goals are set? Lists are good for setting goals in business, who are the people I need to target..what venues of Social Media do I need to focus my time, attention, and how can I get more people to link to my website….

Content marketing, I hear so much about this? What is it really? This is how it is defined by the Content Marketing Institute:: “Content marketingis the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action action” .Jun 6, 2012

Seems easy enough? I guess I have always been a visual learner, so basically I need pictures! (Thanks   )


I understand all the concepts, I share a lot of imagery, product, try not to make it a constant sell +sell = sell feeling.. Somedays it almost feels like I need a break, someone to nibble on a product and share it to their audience. It just takes a moment, there is so much product out there, why can’t PoetArt have a crumb that falls from the pie? Not asking a lot…just a crumb? Like I have always said, building this business took a leap of faith, it took courage to walk away from everything and gamble on myself. Although I still find myself singing when I am alone in my car, I often pause during the day to sit down with myself and ask…was this the right decision? To soon to give up…to soon to call it for now, I will just continue to sing in my car when I am alone, and hope that this decision was the right one!



We are destined to be a place, at a certain time for a reason. You cannot understand it, but there is a reason for everything. My favorite example, I was living in London Ontario going to University. My future husband to be was living in Calgary Alberta. I came back to Montreal to visit family over Christmas break, and he came to Montreal to visit friends. Rockland shopping center had just opened, I was on my way with my friend “Bruce”. My dog had to be walked, there was traffic, we had to find a parking space…blah blah blah..all that to say, I ended up finding the one parking space left near the food court entrance. As I was walking in…my “now husband” was walking out after a long day of shopping. (we had known each other from High School, but life had for many years taken us on different paths) He saw me and called out my name! “Lisa!! …remember me, David from old Chomedey days” We chatted briefly, caught up in the few minutes we had and went on our merry ways. He walked away, called his mother told her he had met the woman he was going to marry! The rest as they say is history! That was almost 30 years ago!

This has led to my absolute belief in fate. It is not a coincidence that you are at a store, or in a building and you bump into someone. It is meant to happen and these are all pivots in our lives. It is the moment your life takes an alternate route! No encounter or chance meeting is a mistake. It is a moment that was meant to happen.

The road to rediscover myself has had it’s challenges, and self contemplation, and re evaluation of my life and my wants and needs. Everything happens for a reason, we are all not put on this earth by chance. The friends we have, the family we are lucky enough to be apart of, are all part of a bigger plan.

Everything happens

So enjoy the ride, the glass is always half full, and hopefully it’s a good glass of wine!